Most teams don’t naturally get better on their own. Left alone, they don’t grow, improve, and reach championship caliber. Instead, they tend to wind down. The road to the next level is always uphill, and if a team isn’t intentionally fighting to move up, then it inevitably slides down.
Maxwell, John C. The 17 Indisputable Laws of Teamwork. Nashville, TN: Thomas Nelson, Inc., 2001. p 73